Mon, 12th Nov 2018
Before considering a paid Search Engine marketing campaign, make sure your website is in good health!
Paying for clicks is not a panacea for low traffic or conversions, so getting your website's structure and content into the best physical condition is imperative. Small changes to phrasing, metadata and content volumes can have huge impacts on page rankings.
Content is still King, fresh content with the right balance of keywords/phrases is vital to the success of any web project. If you're not updating your website regularly then your website is nothing more than a digital doorstop!
Fresh and relevant content is also the best way to engage visitors to your website, thus increasing the opportunities for sales conversions.
Click here to learn more about how Genesis can help you manage your content and SEO.